Trusty’s tagline has always been “real estate made real,” but until this week, that was more of a philosophy than a reality. So I’m excited to share that Trusty has now officially launched, with the Sacramento area as our launch market. We first chose Sacramento as our test market in ...
We all know it's “the future”. We’ve heard it a hundred times in office meetings, from social consultants and many sources in between: Video is the future of real estate. I’ve been hearing it since at least 2013/2014 when the virtual tour became part of the real estate lexicon. Grainy ...
Buying or selling a home has changed a lot in the past ten years. A decade ago, a buyer needed a real estate agent to gain access to which homes were even listed for sale. Now 50% of all homes purchased are found online by the buyer -- without the ...
At the heart of the Trusty platform is your own Trusty agent profile. It’s simple to create, and a no-brainer for agents of all levels of experience. And compared to other profiles that emphasize only your number of transactions, years in the business and contact information, the Trusty profile has so much more -- things like your activity, your helpfulness, your insight. Trusty even provides a platform to share your personal interests so you can connect with like minded clients.
Early in my real estate career, I was asked for a price opinion from a listing agent in about the most analog way possible. I was instructed to write a number on a piece of paper, fold it up, and drop it into a fishbowl. Believe it or not, that ...
Branding has always been important to me. My first job out of college was as a Brand Manager at the open source technology company, Red Hat. I was fortunate to have a front row seat as an incredible team of designers, copywriters, videographers, and art directors crafted an approachable, confident ...
Making smart decisions about how and when to consider offering competitive (aka reduced) commissions can make a big difference to your business success. Here are my thoughts and how to do that, and the role that Trusty can play for you. Trusty has been on the agents side from Day ...
Studies have shown that some 70% of home buyers and sellers hire the first real estate agent they meet. It’s incredible that the real estate industry, where relationships are so important, has survived and progressed to this point on seemingly random connections. As a broker, I’ve seen first hand how ...
Are you looking for a real estate agent? Perhaps you’re buying your first home, or a vacation home. Maybe you’re ready to sell and thinking about who can get you the best price and the smoothest path. Either way, there are probably a lo t of things people tell you ...
When we decided to leave San Francisco for the suburbs, I learned why there’s no replacement for local market expertise when buying a new home. Movin’ on out By the time we had our second child, we had outgrown city life in San Francisco. We were starting to think about ...
